Loved this tag from ShopSRJ and done by Trina Leavers and HaveLouisWillTravel so I thought I’d give it a whirl on this balmy NY morning (just kidding I keep my Popsicles on the porch now). 1. Who are your style icons: Bette Davis for makeup and the Downton cast although I suppose for everyday it’s Shay Mitchell. 2. Best style tips and advice? Choose a fitness idol with the same body type as you and wear what you like as long as you’re covered in all the legally mandated areas. 3. What was your style like as a teenager? Oh dear – California girl turned to normcore turned to Veronica Mars layered grunge 4. What type of outfit do you wear most? Dress and leggings 5. Who is your favorite designer? Alexander McQueen and Chloe… Oh and Rag&Bone… Oh and Balmain!
Back when Target first began stocking designer pieces, like Proenza Schouler and Rodarte, I would mark my calendar for every new collaboration, then things went a bit downhill. Fabrics were horrid, seams were off-kilter, and even the designs felt like boiled down versions of the originals, as if us mid-price-point shoppers couldn’t handle real fashion (which was unfortunate as the prices kept going up). Pretty soon I couldn’t afford the items, nor did I want them. Really, I was buying a name and I really didn’t even get that since they make sure to emblazoned Target everywhere as well.
I gave up for a while, previewing the collections online and always being disappointed that even if I did love a piece (like Zac Posen‘s red convertible dress) it was no doubt not carried in my Target.
Being across the pond this is all sort of a mute point now, there are no Targets here. I got to see what friends bought at the Jason Wu collab. and while everything was very nice I wasn’t too jealous as the same high-necked sun dresses and structured hand-bags are for sale at Primark. Everything is first lady suitable and Michelle Obama has set the new standard for work appropriate chic wearing a lot of Jason Wu’s creations. His mix of blues and whites is amazing as always and the trench coats are gorgeous (although I do have a very similar one from Brooklyn industries). Then I look at his Spring 2012 line and it’s just so amazing I can’t even speak. There are 100 ways to incorporate that kind of grace and shine into the mainstream collection so why is Target styling us down?
Never-the-less, I’m still excited about The Shops at Target. Glutton for punishment I suppose. This will feature clothing from The Webster, home by Privet House, make-up from The Cos Bar, and then randomly candy and dog accessories from The Candy Store and Polka Dog Bakery respectively.
Privet House looks like Anthropologie on steroids, they have a curiosity shop appeal, so expect leather suitcases, drip candles, and a few things that are avocado coloured and a bit creepy. Gosh, that sounds like my apartment. If old barns and run down asylums scare you this may not be your thing, although there seems to be a promise of re-purposed vintage books and highly-stylized mirrors which can be incorporated into any home.
The Webster, a luxury boutique in Miami, is a bit 80s, very Florida, and jaw-droppingly expensive. They carry celeb favs like ACNE, Balmain, and Barnabe Hardy – of course they will be carrying over their eye and not their designers so I suppose this stuff will all be of their own design??? (I haven’t found much about the products online beyond some boring Target-made videos saying how great these companies were, humble pie will not be sold.)
Cos Bar, where the ski bums go to glam, carries every desirable make-up product you can think of. Which seems to be the idea behind Shops at Target, a system overload.
If Privet House can maintain a price point under Anthropologie I think they have a very good chance of being a permanent installation in Targets around the US. Can’t wait to see the previews on these collections. Sorry this article wasn’t as thrilling as I’d hoped it would be when I set out writing it. There’s a hush on the new line which comes out May 6th so maybe I’ll post something then.